CONFIDENTLY LEVERAGE YOUR AGENDA GET THE HEADLINES YOU WANT

The hyperactive, 24-hour news cycle requires proactive media engagement and well-developed timely responses to significantly strengthen your corporate reputation. Senior managers and executive leadership must be prepared to conduct a successful media interview with confidence and skill.

Program Elements

 

  • SHAPING AND STRUCTURING YOUR MESSAGE
  • GAINING CREDIBILITY
  • CREATING A Q & A GAME PLAN
  • NON-VERBAL SKILLS
  • PERCEPTUAL MESSAGES
  • ADDRESSING ANXIETY
  • INTERVIEW TACTICS
  • LEVELING THE MEDIA PLAYING FIELD
  • THE MEDIA MIRANDA (KNOW YOUR RIGHTS)
  • THE MEDIA ADVISOR (JOURNALISTIC TRICKS)

Participants learn structure and delivery techniques to clearly and concisely bring their message to the forefront. Our methodology ensures quick assimilation of each new skill, enabling our clients to immediately apply the tools and techniques from the training directly into their current situation.

A practical and indispensable program for media interviews, press conferences and company spokespersons.