BE PREPARED. BE AVAILABLE. BE CREDIBLE

In a world where everyone has a camera and an internet connection, even a small incident can quickly spiral out of control. An effective communication and reputation management strategy is critical to minimize business disruption.

Program Elements

This highly customized training includes intensive role-playing and video practice to effectively prepare clients to respond to the demands of a crisis.

  • UNDERSTAND THE IMPORTANCE OF PRE-CRISIS PLANNING
  • DEVELOP A CRISIS COMMUNICATION PLAN TO CONVEY A MORE DELIBERATE, LESS REACTIVE, RESPONSE.
  • CRAFT KEY MESSAGES FOR INTERNAL AND EXTERNAL AUDIENCES.
  • NAVIGATE WORST POSSIBLE QUESTIONS USING PROVEN Q&A TECHNIQUES.
  • ESTABLISH A CRISIS COMMUNICATIONS CENTER AND CONTROL MEDIA ACCESS.
  • IDENTIFY KEY PUBLICS AND HOW TO COMMUNICATE WITH EACH GROUP CREDIBLY AND PERSUASIVELY.
  • IDENTIFY ROLES AND CHAIN OF COMMAND FOR YOUR CRISIS RESPONSE TEAM,
  • HANDLE A NEWS CONFERENCE, WHILE KEEPING A FIRM HOLD ON THE MEDIA RULES OF ENGAGEMENT

An indispensable progression from media training, this program focuses on developing a crisis communication plan and executive readiness. An essential “sunny day” program to take before a crisis hits, participants learn to plan for the unexpected and develop a fail-proof communication strategy.

S

Data Breach
Social Media Incident
Legal Action

S

Layoffs
Strikes
Accidents

Business chart with glowing arrows and world map

Fraud
Discrimination
Harassment