BE PREPARED. BE AVAILABLE. BE CREDIBLE.

In a world where everyone has a camera and an internet connection, even a small incident can quickly spiral out of control. An effective communication and reputation management strategy is critical to minimize business disruption.

An indispensable progression from media training, this program focuses on developing a crisis communication plan and executive readiness. An essential “sunny day” program to take before a crisis hits, participants learn to plan for the unexpected and develop a fail-proof communication strategy.

Program Elements

  • UNDERSTAND THE IMPORTANCE OF PRE-CRISIS PLANNING
  • DEVELOP A CRISIS COMMUNICATION PLAN TO CONVEY A MORE DELIBERATE, LESS REACTIVE, RESPONSE.
  • CRAFT KEY MESSAGES FOR INTERNAL AND EXTERNAL AUDIENCES.
  • NAVIGATE WORST POSSIBLE QUESTIONS USING PROVEN Q&A TECHNIQUES.
  • ESTABLISH A CRISIS COMMUNICATIONS CENTER AND CONTROL MEDIA ACCESS.
  • IDENTIFY KEY PUBLICS AND HOW TO COMMUNICATE WITH EACH GROUP CREDIBLY AND PERSUASIVELY.
  • IDENTIFY ROLES AND CHAIN OF COMMAND FOR YOUR CRISIS RESPONSE TEAM,
  • HANDLE A NEWS CONFERENCE, WHILE KEEPING A FIRM HOLD ON THE MEDIA RULES OF ENGAGEMENT

This highly customized training includes intensive role-playing and video practice to effectively prepare clients to respond to the demands of a crisis.

S

Data Breach
Social Media Incident
Legal Action

S

Layoffs
Strikes
Accidents

Business chart with glowing arrows and world map

Fraud
Discrimination
Harassment